Friday, January 25, 2013

Swipp : Facebook competitor

Facebook's Newest Rival: Swipp
The budding social networking company could be geared to give Facebook a run for its money.
Swipp, a new social media platform, is garnering more and more attention in the marketing world. At the moment, Swipp is simply a rating program. Ratings are given from negative-five to positive-five, and just about anything can be rated. People, places, things, movies, ideas, all these and more can be receive a "swipp" (aka, a rating). As the registered user base increases, the platform actually begins to function as a "social intelligence" vehicle. Swipp boasts a company philosophy of open data and transparency, perhaps in an attempt to entice users who have become frustrated with Facebook's less-than-open data policies. As of now, however, users actually require a Facebook account to sign in to Swipp.
The world of social media has certainly been in flux recently, from Instagram in hot water to StumbleUpon experiencing layoffs. But Swipp CEO Don Thorson has been working up some recognition for the site in bigger and bigger circles. "The larger the company we talk to about Swipp," he states, "the more fascinating it is to them." Companies like retailers are also interested in Swipp for its marketing value. This places Swipp at a fiscal advantage and could propel the company into a very stable place in the future.

Retweet this story

No comments:

Post a Comment