Japanese mobile carrier Softbank, which made headlines over a $20 billion takeover of US-based Sprint Nextel, is offering employees an incentive to master English -- one million yen.
The firm said Friday it is giving the cash
reward, worth about $11,200, to workers who get top marks in an
English-proficiency test for non-native speakers, known as TOEIC, or
Test of English for International Communications.
A mark above 900 -- on a scale from 10 to 990
-- will make the grade, Softbank said, adding the offer applied to
about 17,000 employees.
Those who score 800 or higher will get 300,000 yen, it said.
The company said it has been training
employees to give presentations in English, but figured cold hard cash
would be an extra incentive.
"We decided to boost (employees') motivation with money," said a spokeswoman.
The move comes as a strong yen and shrinking domestic market have sent Japanese firms on a buying spree abroad.
But the level of English spoken at Japanese
companies tends to be far lower than in other regional business hubs
such as Hong Kong and Singapore.
Japan's online shopping giant Rakuten, as
well as Fast Retailing, operator of Uniqlo cheap-chic clothing chain,
are swapping Japanese for English as the working language in their
offices as they expand overseas.
Little known outside Japan, Softbank is
perhaps the country's most colourful and dynamic among the major mobile
carriers and was the first to carry Apple's popular iPhone.
Its well-known television commercials star a talking snow-white dog and have featured American actor Tommy Lee Jones.
© 2013 AFP
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© 2013 AFP
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