The new "TV Discovery" service will operate on Samsung's Smart TV series and allow viewers to experience a new way of watching television.
After being unveiled at the Consumer Electronics show last month, Samsung has been boosting PR for its new TV Discovery service for Smart TV's and tablet computers. The service, which the company will launch within this quarter, will allow viewers to browse through programs such as Blockbuster or Netflix as well as a personalized category based on their previous viewing activity. Samsung's Smart TV line hasn't received a great deal of hype lately, possibly due to its complicated nature. Users have reported that navigation can be complicated and difficult, but in the 2013 line of TV's Samsung has promised a more streamlined experience. The TV is capable of running games and other apps such as Skype and YouTube, however hovers over $2000 in price, making it quite a fiscal commitment for many.
If successful, TV Discovery could place itself as a competitor for Tivo and other similar services. Overall, Samsung has seen a positive start to 2013 with the extremely popular Galaxy S smartphones as well as its line of tablet computers. Samsung Media Solution Center President Won-Pyo Hong believes that simplicity is the key to success with all of the company's new gadgets, and Smart TVs are no exception. The new television service will also learn from the users' behavior. For TV Discovery, he stated "the more you engage with the service, the more relevant the returned recommendations for TV, movies, and other on-demand entertainment."
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