Twitter on Thursday began letting businesses more
easily turn tweets into advertising that targets users of the globally
popular one-to-many text messaging service.
Advertisers can aim terse missives of 140
characters or less to Twitter users based on their geographic location
or whether they access the service using mobile devices or personal
computers, according to product manager Kevin Weil.
Previously, such "promoted tweets" could be targeted in those ways only after the messages were sent to all Twitter followers.
"We're introducing targeted tweets, an
enhancement that enables brands to reach specific audiences on Twitter
without first sending a tweet to all followers," Weil said in a blog
post.
"Now global brands that have different launch
dates for several countries can send tailored messages at different
times, customized for the users in each country."
Twitter has been testing the new advertising
model for several weeks with companies including British Airways, Coca
Cola and The Washington Post, according to Weil.
© 2012 AFP
Retweet this story
© 2012 AFP
No comments:
Post a Comment