Social networking giant Facebook plans to engage
in a new type of mobile advertising based on the apps used by consumers,
The Wall Street Journal reported Saturday on its website.
The social network, which has 900 million
users, would use its Facebook Connect feature -- which lets millions log
into applications using their Facebook ID and password -- to track
consumers' apps, and tailor ads accordingly, it said.
Facebook -- which is based in Menlo Park,
California -- may also attempt to track how people use the apps, but a
final decision has not been made, the newspaper said, quoting unnamed
sources familiar with the company's plans.
The plan is likely to stoke privacy fears, as
the initiative would go further than current mobile-ad networks, which
track ads viewed by consumers on their mobile phone's web browser, the
report said.
One of the biggest challenges Facebook must
confront is its difficulties in generating revenues from smartphones,
with more and more users accessing the social networks from mobile
devices.
That factor led analysts to downgrade their
forecasts for the group before its stock market debut in May, which
ended up being less than a success.
At that time, Facebook shares were offered at $38. Shares closed Friday at $31.73.
© 2012 AFP
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© 2012 AFP
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