Sunday, June 2, 2013

Lenovo Smartphone Opportunity in the United States


Lenovo has been raking in the profits after last quarter, and it's possible that this success could propel the company into the US market with Lenovo brand smartphones. 

Lenovo may be doing well, but can it compete with the Apple or Samsung markets? This is to be seen if the company decides to seriously breach the US smartphone market. Following Lenovo's acquisition of the IMB Thinkpad computers, the company had a foothold in the US market upon which it now has a great opportunity to expand. Already an extremely popular PC provider (nearly the best in the world), Lenovo knows that this market is rapidly closing in lieu of mobile devices. This may be the time for Lenovo to turn its success from one market over into another. 

Lenovo has already seen incredible success abroad in countries such as Russia, India, and most importantly, China. Particularly in the smartphone market, Lenovo has already made its name there. It is second only behind Samsung in terms of smartphones. What it needs to do in order to achieve success in the US market it to establish branding and a "cloud" operation much like Samsung and Apple, which includes connectivity between multiple devices (think the Galaxy Note with the S3, or the iPad with the iPhone). This kind of device is quickly taking over standards PCs in the market, and Lenovo will likely be taking this market on and attempting to join the ranks of US tech giants.  Retweet this story

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