Even after the reveal for the Xbox One, Microsoft is not giving up on the 360 just yet.
Microsoft has a lot on its plate currently with the new Xbox One, but it hasn't forgotten about its predecessor, the Xbox 360. In fact, the company has a goal for the console: sell 25 million additional consoles within the next 5 years, bringing the Xbox 360 total sales to 100 million. While this may seem like a lofty goal, there are several reasons why it might work. One of the most likely reasons for users to go out and buy a 360 in lieu of the Xbox One (once the new console is actually released) would be price. Secondly, it is still months away from the release of the next-generation console, leaving some room for marketing to users who want a console now.
Even though the Xbox One will come with many brand new features, Microsoft is still placing an amount of focus on the current-generation Xbox 360. This may be a good move for the company, because although pricing has not been announced for the Xbox One, it is safe to assume it will be as expensive as previous brand new consoles or more. This means that the Xbox One may very well be out of many users' price range initially, making the (now much cheaper) Xbox 360 a more attractive option. But for the Xbox One, Microsoft has even bigger future goals. Within the coming years after the release of its new console, Microsoft has announced a lofty goal of selling 400 million Xbox One consoles. Retweet this story
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