While While Nokia has been struggling
recently to compete with other mobile companies across the globe, it has begun to lose popularity in a very important place: its home base of Finland.
Nokia has continued to dip in the market, but this new development has a more painful resonance. Whereas last year Nokia held a comfortable position in Finland at 48 percent of the market, it now holds only 33.5 percent. Overtaking the company is not surprisingly Samsung, which moved from 28 percent in Finland to a whopping 36 percent currently. This nearly ten percent jump is likely largely accounted for because of the new Samsung Galaxy S4. This is extra painful for Nokia, which has dropped from a dominating 65 percent hold on the Finnish market in 2010.
Now with only half of the market it held two years ago, Nokia is scrambling to even maintain competitiveness in its home country. Even the new Lumia phones operating Windows Phone have not been able to revive the Finnish company to its position last year, let alone its lead in 2010. Even so, Konia still has a potentially powerful opportunity in the developing markets with its Asha line. These feature phones bridge users in mostly developing countries to eventual smartphone use, and Nokia is positioning itself to be there for that transition as well. If Nokia manages to secure many of these markets such as within its current positions in India, it may be able to pick up some of its lost momentum in the future. been struggling
recently to compete with other mobile companies across the globe, it has begun to lose popularity in a very important place: its home base of Finland.
Nokia has continued to dip in the market, but this new development has a more painful resonance. Whereas last year Nokia held a comfortable position in Finland at 48 percent of the market, it now holds only 33.5 percent. Overtaking the company is not surprisingly Samsung, which moved from 28 percent in Finland to a whopping 36 percent currently. This nearly ten percent jump is likely largely accounted for because of the new Samsung Galaxy S4. This is extra painful for Nokia, which has dropped from a dominating 65 percent hold on the Finnish market in 2010.
Now with only half of the market it held two years ago, Nokia is scrambling to even maintain competitiveness in its home country. Even the new Lumia phones operating Windows Phone have not been able to revive the Finnish company to its position last year, let alone its lead in 2010. Even so, Konia still has a potentially powerful opportunity in the developing markets with its Asha line. These feature phones bridge users in mostly developing countries to eventual smartphone use, and Nokia is positioning itself to be there for that transition as well. If Nokia manages to secure many of these markets such as within its current positions in India, it may be able to pick up some of its lost momentum in the future.
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