Friday, July 5, 2013

Samsung Electronics has bought Boxee



Samsung Electronics has confirmed its purchase of Boxee on Wednesday for its smart TVs

Samsung plans to use this acquisition as a way to improve user experience. Many have complained about Samsung's smart TVs being difficult to use. Samsung will be acquiring not only assets but also talent from its purchase of Boxee; Samsung says it will keep about 40 of Boxee'e employees after the purchase. Boxee started out offering open-source media software. Eventually, it stopped to focus on selling its own device with its software. It is likely that this software will find itself on Samsung's smart TVs in the near future. Boxee's system has been very popular and should improve the ease of use of the smart TVs. 

Boxee was looking for funding, initially, and switched gears a few months ago to look for a potential buyer. This offer is lower than what Boxee wanted, but the start-up says, in a letter posed on their website, that they are excited to be a part of shaping the future of TV. They also wanted to let their users know they are working to make sure there isn't a huge disruption for their devices and thank them for their continued support over the last six years. 
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