Facebook Advertising Trends 2018

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What does Facebook have in store for advertisers in 2018? Last month the social behemoth dropped quite the news bomb with it’s News Feed algorithm changes, but that is just the tip of the iceberg. At Smartly.io we’re expecting this year to be an eventful and exciting one for advertisers. Read on to uncover our predictions for 2018 and what you should gear up for if you rely on acquiring and growing customers or your brand across the Facebook ecosystem.

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Facebook: 6 Social Media Trends That Will Take Over 2018

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There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.

While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends last year. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw the beginning of Instagram Shopping, which allows users to make more instant purchases.

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$50 Amazon Gifts Card Giveaway

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Enter for a chance to win a $50 Amazon Gift Card. It will allow you to shop on amazon free.

To Win This Giveaway Follow The Simple Step Below:

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Ending Date: 28 July, 2018

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Justin Bieber and Hailey Baldwin on Instagram

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What do you mean Justin Bieber doesn't follow his future bride on Instagram? 

The pop star sent hearts breaking around the world on Monday when he personally confirmed the weekend news that he is indeed engaged to model Hailey Baldwin after years of dating on and off and recently reconciling. 

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Google and blockchain technology.

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Speaking from a blockchain conference in Morocco over the weekend, Google co-founder Sergey Brin said the internet giant missed its chance to be at the forefront of blockchain technology.

Brin, who currently serves as president of Google parent company Alphabet, joined blockchain technology leaders and researchers on a panel at Richard Branson's exclusive Blockchain Summit.

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Facebook starts AR ads

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Facebook ads will start feeling a little more like a virtual fitting room. The company announced today that it will begin implementing augmented reality ads into the News Feed.

These AR ads are in the testing phase, and users in the US will be the only ones who will see them for now. The new feature allows users to try on the products that are advertised through a process similar to that of a Snapchat filter. (Facebook bought the augmented reality face filter app MSQRD back in 2016, and it has been adding more filters directly on the Facebook and Messenger camera features.) 

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